YouTubers have to declare ads. Why doesn't anyone else? 

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Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT www.tomscott.com/
Script assistant ANDREA MARKS
Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
Filmed safely: www.tomscott.com/safe/
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
US Code Title 15: www.law.cornell.edu/uscode/text/15
Nikkie de Jager, One Dip Makeup Challenge: rsvid.info/video/qKWUaM2Gt5vbqc0.html
Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
RSvid declaration: support.google.com/youtube/answer/154235
McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
"Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
"Moms' conference": www.5minutesformom.com/disneysmmoms/
SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
"19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
"Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
"One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
German product placement: www.grin.com/document/417399
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro



15 феб 2021






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Коментара 100   
Tom Scott
Tom Scott Пре 2 месеца
"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, RSvid titles have to be short and catchy!
Ken Chiu
Ken Chiu Пре 7 дана
@Harv Pot Delete ads now and ban youtube :)
Harv Pot
Harv Pot Пре 9 дана
I agree.
Ken Chiu
Ken Chiu Пре 9 дана
Ads suck, Do you agree? 1. Yep, it annoys me. 2. NO, I LOVE THEM IDIOT!
Dionysio Katehis
Dionysio Katehis Пре 10 дана
You got a problem with RSvid it's your right to leave it.. myself as a major shareholder in Google and loving every second of it now shut up and post..
RT HJ Пре 19 дана
I am not going to watch this video. Not because it isn't good, but only because I already know the subject matter. Gave you an upvote and a comment. Hope that is enough support.
TaZe Schwifty
TaZe Schwifty Пре 4 сата
"is this an advert" instantly gets 2 ads
P G Пре 4 сата
Foxybtw Пре 5 сати
11:47 😂
Sabol Anton
Sabol Anton Пре 12 сати
HYKANTUS Пре 14 сати
11:45 Iconic.
Geo Neo
Geo Neo Пре 19 сати
11:42 (what you came for)
Artemis Garcia
Artemis Garcia Пре 21 сат
It's mostly because most media hates online media to a T, they have demonized the internet just like books, the written word and phones
Tom Reid
Tom Reid Пре 23 сата
Waited 15 minutes wondering but yes Wayne’s World was there!
Car Jac
Car Jac Пре дан
So this explains the "radio edit" on the song title.
Cherry Mosley
Cherry Mosley Пре дан
Damn, now I want a sandwich and milkshake...
Ed Пре дан
honestly i took like 5 seconds to realize gucci gang had a trademark
Jacob Cakob
Jacob Cakob Пре дан
That coughing when you vaped was hilarious
Bulk Bogan
Bulk Bogan Пре дан
11:47 That's what you're here for. You're welcome. Don't pretend you weren't.
Pi Cubing Official
Pi Cubing Official Пре дан
Nope, I was here to see Tom Scott talk about adverts for 30 minutes
Mark Penhall
Mark Penhall Пре дан
Because we already paid for it?
Dark Knighte Apologeticz
Government giving the same rules to everyone, yea that's never gonna happen. Good luck, though.
Jay P
Jay P Пре дан
I really hope that at some point of his life, Tom will be knighted. Maybe that requires social media platforms to become more recognized my the mainstream, but i could see that happening when current generations grow up. If that happens I really can't name a bigger, better or higher quality influencer on this platform right now. If one of his videos like this ends up starting something big which I seriously believe could happen, I'd bank on it even more.
anagennao Пре дан
This vape contains no nicotine or flavor... just 100% pure THC.
Nembly Пре дан
RSvidrs and influencers are mainly young people and the gov't has no qualms about restricting young people.
Fred Evans
Fred Evans Пре дан
do you vape? No I dabble in mouth operating fog machines
Nembly Пре дан
Fantastic video. Bless you for the 30 Rock bits. By the way, I was eating a delicious snack of M&Ms chocolate candy throughout which I washed down with some Starbucks vanilla Frappuccino bottled beverage. Really satisfied my sweet tooth.
Gpendre Пре дан
Dooshopo Yt
Dooshopo Yt Пре 2 дана
"There is UGGGHHHHGGGTGD* -Tom scott 2021
Ry Пре 2 дана
why do brits say advert as shorthand for advertisement instead of simply "ad"
Tomate too
Tomate too Пре 2 дана
Trench 666
Trench 666 Пре 2 дана
Is this an advert? *Actual Advert plays
ucity metalhead
ucity metalhead Пре 2 дана
The Worst sponsorship has got to be raycons i lose a bit of respect for anyone pushing that trash on fans.
JakeFennec Пре 2 дана
step one of vaping: Don't talk while vaping
Pi Cubing Official
Pi Cubing Official Пре дан
Step 1 of vaping: don’t vape
lambdaguy101 Пре 2 дана
Andrew McCall
Andrew McCall Пре 2 дана
Tom Scott should start a political party called “The Fair Party”. I’d vote for it!
rautermann Пре 2 дана
I think that "everyone draws the line just below themselves" is a bit cynical and I'm not sure we have reason to believe it's not just "everyone acts just above the line they would draw".
Maike Barth
Maike Barth Пре 2 дана
why are you standing in a shirt outside when its so cold
Infernal Deadra
Infernal Deadra Пре 2 дана
I actually really appreciate that scene from Wayne's World because it was such a perfect representation of this.
Nicholas Kroeplin
Nicholas Kroeplin Пре 2 дана
16:39 what about jerry seinfeld producing seinfeld starring jerry seinfeld who plays jerry seinfeld
Danko Kapitan
Danko Kapitan Пре 2 дана
*11:46* 😂😂
Timothy Manukian
Timothy Manukian Пре 2 дана
11:46 is why you came here
kadepow11 Пре 3 дана
Tom kinda looks like Owen Wilson...
Gustavo Suna Lyra
Gustavo Suna Lyra Пре 3 дана
funny how breaking copyright law is on the same list as inducing suicide, pedophila and manipulating major powers
MauM / Mauro Miceli Consigli - Vivamos Mejor
Emily in Paris got awards because they flew to Paris and treated really nicely the ones in charge of the awards.
squidwardfam82 Пре 3 дана
Big Trav
Big Trav Пре 3 дана
Lukas Preston
Lukas Preston Пре 3 дана
Tom: "And now, time to play 'is this an adver..." *Interrupted by an advert*
Spencer Cochran
Spencer Cochran Пре 3 дана
Fantastic video bud
ToxicRush Пре 3 дана
I got an ad for making ads on this video...
Vaporwave Vocap
Vaporwave Vocap Пре 3 дана
RSvid is not a private platform, nor are the vast majority of Corporations.
Bailey Jorgensen
Bailey Jorgensen Пре 3 дана
Chezz Пре 3 дана
Tyler M
Tyler M Пре 3 дана
damn tom scott hit a fattie
Simon Shaw
Simon Shaw Пре 4 дана
For those of us who pay for a RSvid subscription, we need a skip button for the sponsored ads.
TheBlueGamerG Пре 4 дана
11:43 You've been looking for this, right?
John Roland
John Roland Пре 4 дана
11:45 you’re welcome
ironicallyscreaming Пре 4 дана
pi Eppy
pi Eppy Пре 4 дана
im personally hurt that a british youtuber wrote "monetized" as opposed to monetised
Coby Taylor
Coby Taylor Пре 4 дана
This us gespol
Valerian Pratama
Valerian Pratama Пре 4 дана
11:48 for personal purpose
Spec Пре 4 дана
You made the mistake of coating your larynx in vegetable glycerin
FlyingHangman Пре 4 дана
I get the feeling the main reasoning behind the difference in regulations comes down to the way the content is made (RSvid vid vs broadcast TV show or movie). RSvid and instagram, etc are all readily available to everyone. I could make my own chanel and start reviewing products or spouting my opinion etc, but I may not get the level of following as some of the most influential channels. However, I know I cannot go out and make a blockbuster movie. So therefore, its well established that big budget productions have sponsorship from big brands. However, the influencer/online services can appear as self made, which means that its important to let the audience know when there is a difference between my self made video, and the sponsored video that has 1million views.
FlyingHangman Пре 4 дана
"Its time to play - is this an advert?" *RSvid ad starts to play
Bread On Deck
Bread On Deck Пре 5 дана
Epic bro im dying bc of the vape segment
Harry Пре 5 дана
I love how there was a specially commissioned rendition of 'does the spearmint lose its flavour' for the outro of this video - what a legend is tom scott...
H1J Пре 5 дана
Cymes Пре 5 дана
On the topic of ads and endorsements... We've been recently seeing a massive amounts of "interviews" with Dr. Tony Fauci conducted by known RSvidrs , yet there's no disclaimer about what inspired them to do those.
danilo kavanagh
danilo kavanagh Пре 5 дана
3:31 That kill me everytime i hear it "YYYYY.M.C.A"
Eric Schudy
Eric Schudy Пре 5 дана
brilliant. making my children watch this
The King in Yellow
The King in Yellow Пре 5 дана
Neil Young has entered the chat.
Benjamin Aptekar
Benjamin Aptekar Пре 5 дана
28:30 rich and powerful people saying it is bad to let other rich and powerful people have free speech
rudeboy Пре 6 дана
We are all (or most of us anyway) taught not to tell lies growing up. The whole world 🌍 🌎 is a lie. Government lies, Corporation’s lie, celebrities lie, sports stars lie, pharmaceutical company’s lie, banks lie and on and on. 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧🇺🇸 When will WE the people stand up to all these lying bastards? Only then will BS nearly stop. Yes only nearly stop, as it’s impossible to completely stop BS. 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧🇺🇸
Johns eyes George's biscuit
Johns eyes George's biscuit Пре 6 дана
For people looking 11:45 is the vape part
Eric F
Eric F Пре 6 дана
Heck yea brother
Brendan Bernales
Brendan Bernales Пре 7 дана
11:45 *BRUH .*
Fabula Chimeric
Fabula Chimeric Пре 7 дана
taling about ad 3 sec later HAVE A FUC**NG AD
Riccardo Dell'Orto
Riccardo Dell'Orto Пре 7 дана
ok, but where is the link to download "disguised gambling game"?
Beruthiel45 Пре 7 дана
I absolutely despise the term influencer and the people who do it as a career. Why anyone believes them is beyond me.
Minderz Пре 7 дана
More than entertainment, I want politicians to declare their sponsors
Hai Bai
Hai Bai Пре 7 дана
The 2.1k dislikes are the people who didn't declare their ads
Mark Tan
Mark Tan Пре 7 дана
I'd watch tom reacts. Make it real please.... 😂😂
Justin Zhao
Justin Zhao Пре 7 дана
“Is this an advert?” Ad plays
Karim Zermaini
Karim Zermaini Пре 7 дана
I got baited by the “This video is not sponsored” thumbnail just to end up watching a 15s ad. Salty.
Péter Szarvas
Péter Szarvas Пре 7 дана
I'm so glad that I'm European. We have such good laws (most of the time), a little abridging is fine by me. Democracy means you can do (or say) anything you want, until you don't hurt the rest of the society. Lying or misleading ads are certainly not right, they should declare it on TV and music as well.
Azzummar Alamsyah
Azzummar Alamsyah Пре 8 дана
waiiiit.....da thumbnail says "it's not sponsored" whaaaaaaatt
Diogo Moll G Pastro
Diogo Moll G Pastro Пре 8 дана
“Is this an advert?” AN AD ROLLS
ً Пре 8 дана
whoever built that RDA did Tom dirty lmao
Robert Koenig
Robert Koenig Пре 8 дана
What if you've been paid by company A to say something bad about company B
Jelle Kamphuis
Jelle Kamphuis Пре 8 дана
I'm surprised you forgot what seems to be the most important reason... Influencers mainly advertise to children. All those examples are either targeted towards an older audience or are family shows that you generally watch under supervision. We expect adults to understand ads, but the problem is that many influencers mainly convince children to buy something. While the current rules are far from perfect, I think this is a very important distinction to make.
Jelle Kamphuis
Jelle Kamphuis Пре 6 дана
@MyLittleDashie 7 as mentioned, I'm not arguing the current rules are perfect or fair, but I still think it's an important distinction to make. Casino Royale really isn't targeted at kids, and not of the products are things kids could buy, either because they're too expensive or because they're too young (like Heineken). This is much different from their fave influencer saying that some lipstick is their absolute fave. If all RSvidrs were like Tom, I'm not sure if lawmakers were as eager to create strict laws, since he's clear and transparent about ads. But the truth is that a very large amount of RSvidrs targets at a younger audience. Beauty vloggers always get sent free stuff, but kids don't know that. Same with other vloggers. When they proposed similar rules in the Netherlands, it was one of the main arguments that a lot of content is for kids. I imagine this is the same for most countries, and I'm not convinced they would've made these laws if all RSvidrs were like Tom Scott. Again, the current system is not perfect, and not everything is targeted towards kids, but the argument is still important enough to address in this 30 minute in depth video in my opinion.
MyLittleDashie 7
MyLittleDashie 7 Пре 6 дана
A few things, these rules apply to everyone, not just influencers how have young audiences. Tom has to abide by these rules, and I doubt many kids are interested in watching 30+ minute videos on copywrite and advertising laws. The British TV laws already have an exception for kids TV, so why not the same distinction for kids entertainment online? If that really is the reason the difference in the strictness of the law exists, plenty of creators who don't have young audiences should be in the clear. Second, even if adults are expected to understand, those 30 Rock clips made it clear that advertisement and just another skit in the show are utterly indistinguishable some times. And if it really is a big deal that you not advertise to kids, why not just err on the side of caution? Children absolutely watch movies and shows not made expressly for them. 11 year old me must've watched Casino Royale a dozen times when it came out, and I always watched it on my own, the rest of my family weren't into it. It's not going to destroy all old media to have a clear message at some point during the show, or at the start of the movie, etc. saying "Oh by the way, these people gave us money", in the same way the make up youtuber Tom mentioned does. And I'm sure the adults wouldn't exactly mind either. I'm not convinced your distinction really is all that important, honestly.
Kent Slocum
Kent Slocum Пре 8 дана
RSvid needs more of this thoughtful content and a lot less of just about everything else.
Jonathon Cowley-Thom
Jonathon Cowley-Thom Пре 8 дана
One of the most egregious offender is newspapers - particularly the smaller "local" newspapers (that are not local at all and are all owned by the same three big companies). it feels like half of what I see nowadays is churnalism - that is, journalism by press release. Every time you read a dumb story saying something like "scientists discover your kitchen counters are crawling with germs", Dettol paid for that story.
Kate Altman
Kate Altman Пре 8 дана
Where’s the link to buy The Ring Doorbell? I think I need that.
patrick van dam
patrick van dam Пре 8 дана
Great explanation, love your video's Tom!
Walter Burton
Walter Burton Пре 9 дана
Gavin The Crafter
Gavin The Crafter Пре 7 дана
Rabbet Пре 9 дана
Its been over a year since i quit nicotine. You have reminded me of it's existence and I now crave the brain tingle again.
Bob's Brain
Bob's Brain Пре 5 дана
Personally, seeing Tom cough up a whole ass lung from a nicotine-free vape is enough to convince me to never smoke again, but you do you
Jacob Thomas
Jacob Thomas Пре 9 дана
i got an advert for native advertising before the video
AcidSeth Пре 9 дана
Nice Seth Rogan impression
LilacDoe Пре 9 дана
Like I'm free to say America is not free. Considering we have 25% of the world's prisoners, and in some states they're required to work without pay, we have the world's largest slave population. That isn't freedom, or if it is, I'd rather be somewhere that isn't so "free".
Varney Parker
Varney Parker Пре 9 дана
You are probably here for 11:45 lmao
Ellass Пре 9 дана
Thank you sir
Captive Пре 9 дана
Im happy to have those regulations
Ken Chiu
Ken Chiu Пре 9 дана
Ads suck, do you agree? 1. yes they annoy me! >:( 2. Nope idiots
Ken Chiu
Ken Chiu Пре 9 дана
Delete ads to get free budget or Commit Tax fraud! (Do not Ban me)
Onebeets 1
Onebeets 1 Пре 10 дана
sees thumbnail* *clicks immediately*
kim Пре 10 дана
Asbestos land, it's 100% safe that you will get not not get cancer
Chase Mathwin
Chase Mathwin Пре 10 дана
Damn hearing tom say tic tok really shook me to my core
Lordlouckster Пре 10 дана
13:02 That "yes" is in wrong color! It should be green.
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